Google - Our View on the World's Biggest Search Engine

SEO News – Google Search Results Changes

Changes to Organic & Paid Search Results Appearance We've just read a Tweet by the SEO guys at Moz.com, who have linked to a news article on The SEM Post, which states that Google has made slight changes to the layout of it's search results pages (SERPs). I have checked this out for myself and it is true. What have they done? Google has increased the width of the left-hand column of it's search results pages (the column which contains organic search results, there is also ... Read More >

How Google Search Works

Google Search is a very complexed tool, behind the scenes... Here is a really good video in which Google staff talk about how Google's algorithms are created, adapted and tested. Interesting stuff, just click play on the video. Google often puts out media like this to inform users and webmasters about changes to it's search algorithms. We like to keep up with whatever Google puts out there, so that we deliver the best search engine optimisation services to our customers. SEO isn't something you can just do one ... Read More >

The Power of Links

Anyone with any knowledge of SEO knows that web links to your website are and always were a big factor in search engine rankings. But what about outbound links, from your site to others? Links are a much talked about factor of SEO. Lots has been discussed about the power of web links over the last few years, but more often than not the articles that you read are about INBOUND links. This is a great article/video from Moz, which talks about the power of inbound ... Read More >

What a Tool! The Screaming Frog SEO Tool

Screaming Frog is actually a spider, which is actually a very useful website tool, for SEO in particular. Ok, could it get any more confusing than that? Let's try again. Screaming Frog is a free tool (available here), which allows you to do a full analysis of your website, which includes telling you the following: how many pages you have, what the status of them are (whether they are broken or not) what links you have (both inbound and outbound, internal and external) what your page titles ... Read More >

SEO Myths 2016 Edition from Hubspot

SEO myths have always been in existence. Since SEO became big business and all these new SEO companies started sprouting their roots, they've all had to find a 'USP' to win over their customers, and for me, that's where a lot of these silly myths have come from. Not all SEO myths are silly though. Some of them simply stem from 'old' SEO techniques which were actually true at the time, but are no longer. The world of SEO has moved on, Google has become wise to ... Read More >

Good Google Ranking Required? UPDATE your website!

A good Google ranking is the holy grail for most webmasters. Over the years I have tried EVERYTHING under the sun when it comes to SEO. Clients often come to me having read up a bit of Google ranking performance, with ideas of their own on what works for good search engine rankings. But the biggest thing people often forget to do it UPDATE their website regularly! You can try all the SEO hints and tricks in the world, but nothing compares to adding quality, useful, informative ... Read More >

Google Explained

A lot of people ask me how Google decides what to rank where. How do you get to the top? What are ads and how do they work? How do you get a local result and a map marker? Well, I'm going to try to explain it all in plain English, without loads of waffle and jargon, and hopefully it will make a bit more sense! Before we start, lets get the jargon and technical terms out of the way. Take a look at the key below ... Read More >

What is Google Panda?

In a straight-talking, no-nonsense approach, I thought I would talk to you about Google Panda and how it might affect your website. With Google Panda, Google changed it's 'rules' around how it ranks websites in it's organic search results. This is old news, and the point of this blog post isn't to just inform you of that. The reason I'm writing is to inform you of some myths surrounding Google Panda. Panda was released to penalise poor websites, simple as that. By poor websites, I mean low on ... Read More >

Reflecting on 2015; the year of the ‘mobile-friendly’ Google update

In the first of a series of end-of-year blog entries, I wanted to talk about one of the biggest changes in the history of Google Search - the 'mobile friendly' update. On 21st April 2015, Google made changes to it's search algorithm, which meant web pages that were 'mobile-friendly' were favoured in mobile search results. This meant that Google would look at the code from a web page and identify if it was easy to use on a mobile device, such as a Smartphone. Google uses a number of factors ... Read More >

How Websites Work (Without the technical jargon)

Since the day I started in the web industry, I have come across loads of customers who really don't understand the first thing about how a website works. And why should you? That's my job. Questions like "what is hosting?" "what does a domain name do?" and "how does my website appear on the web?" are all commonplace amongst people who run their own business and want to build a website. So, what I wanted to do was try to explain it all, in a nutshell, without ... Read More >

Google – Our View on the World’s Biggest Search Engine