Google Search is a very complexed tool, behind the scenes…
Here is a really good video in which Google staff talk about how Google’s algorithms are created, adapted and tested. Interesting stuff, just click play on the video.
Google often puts out media like this to inform users and webmasters about changes to it’s search algorithms. We like to keep up with whatever Google puts out there, so that we deliver the best search engine optimisation services to our customers.
SEO isn’t something you can just do one time and leave alone. Search engines are ever-evolving beasts, so your website should be the same.
Contact us for more information on SEO.