Google - Our View on the World's Biggest Search Engine

Google Search Algorithms

What Are Google Search Algorithms? The Google Search algorithms are the computer-programmed calculations that look at websites and decide where to rank them in search engine results pages (SERPs). Over the years, Google has launched hundreds of updates to it's algorithms, and has even split the algorithms out in order to target particular behaviour in SEO by Webmasters, searchers and website owners. These specific algorithms are usually named afters animals. Google Panda - First Introduced 2011 Google Panda placed more emphasis on good quality content, rather ... Read More >

SEO in 2017 & What We Learned in 2016

Happy New Year to all our clients, readers and fellow Webmasters! I hope 2017 brings you all the success you deserve. In this post I talk about SEO in 2017. What's new, what's real and what we learned from in terms of SEO in 2016. First things first, I must give credit to moz.com, whose article 'SEO & Digital Trends in 2017' is the inspiration for this article. I am a big fan of Moz founder Rand Fishkin, and have been reading this SEO Guru's work for years ... Read More >

The Facts About Duplicate Content & Canonicalisation

Duplicate Content Penalties Anyone with a website should be aware of the hazards of duplicate content. Taking blocks of text from other websites is a big no-no, and this is why. Google's success is mainly due to the way it delivers the most relevant, interesting and useful search results to it's users. To be able to do this, Google rewards websites that offer this type of content to users, by ranking it higher in search engine results pages. If Google finds content on your website that it knows ... Read More >

AMP, Rich Cards & Improvements to the Google Mobile App

I'm guessing that most of you reading this will make use of the Google Mobile App on your smartphones? If so, you will have noticed some handy (sometimes annoying) new items on your Google home page. These items, known as Rich Cards, display content that is relevant to you, based on information from websites you have previously visited. What do the changes to the Google Mobile App mean to website owners? This new feature in Google could be very important to website owners when it comes ... Read More >

Google Clamps Down with ‘Not Secure’ Label in Chrome

Hi everyone, HTTPS is not a subject for the not so tech-savvy, please bear with me here, I'll try to keep it simple, but it's quite a technical subject... Google to punish HTTP sites with 'not-secure' label A couple of years ago Google decided to start rewarding sites that use HTTPS in search results. This meant that by purchasing an SSL certificate and making all URL's https:// rather than http:// could earn you a better search ranking and more trust from Google. That is ... Read More >

Mobile First Indexing

Huge news this week from Google! Your website search performance will now be based on the content from the MOBILE VERSION of your website. What Does This Mean? As we've explained before, the content on your website has a huge impact on where you appear in search results. Previously, Google has used the content from your desktop website to judge how good your site is. Google is now going to be using the content from the mobile version of your site instead. How Does It Affect Me? In ... Read More >

Here’s to More HTTPS

Last week Google published another article on it's Webmasters Blog, talking yet again about the importance of HTTPS secure web browsing. We mentioned this a while back, last year in fact, and talked about how Google rewards sites with SSL certificates and secure https:// in search results. Webmasters are quickly catching up, and soon I'm sure it will be really frowned upon to have a site without an SSL certificate, particularly if you sell products online. Talk to us about SSL & HTTPS ... Read More >

Google Webmasters Hangout Summary – 07/10/2016

Happy Friday and thank you for reading our summary of the latest Google Webmasters Office Hours Hangouts. We've attended two Google Webmasters Hangouts this week, the first of which was on Tuesday 4th October and then the latest one on Friday 7th October. To save you time and energy, we've combined our summary into this one article. Google Webmasters Hangouts are a live session on Google's YouTube channel featuring a weekly question and answer session, hosted by Google's John Mueller. This weeks hangouts again brought up load of different topics, ... Read More >

Google Webmasters Summary – 23/09/2016

Welcome to the latest article in our series following Google Webmaster Office Hours Hangouts. We've just attended the hangout held on Friday 23rd September at 09:00 hours, and this summary comes immediately after that. Google Webmaster Hangouts are a live session on Google's YouTube channel featuring a weekly question and answer session, hosted by Google's John Mueller. For this weeks hangout, John was joined by another Google employee who looks after the Google Webmasters Forum, working on manual penalty recovery. We didn't quite catch the guys name, but ... Read More >

Google Webmasters Hangouts – SEO Gold

Google Webmasters Office Hours Hangouts are a fantastic way of learning how to optimise a website for search engines (SEO). Google Webmasters Hangouts are a weekly get-together on Google's YouTube channel, streamed live all over the world. Viewers get the opportunity to log in to the chat and ask questions directly to a guy called John Mueller, who works for Google. John fields questions from viewers on all topics concerning Google search, including ranking signals, algorithm changes and often confirms or dispels the things we hear in the world of ... Read More >

Google – Our View on the World’s Biggest Search Engine