I’m guessing that most of you reading this will make use of the Google Mobile App on your smartphones? If so, you will have noticed some handy (sometimes annoying) new items on your Google home page. These items, known as Rich Cards, display content that is relevant to you, based on information from websites you have previously visited.

What do the changes to the Google Mobile App mean to website owners?

This new feature in Google could be very important to website owners when it comes to displaying your content to your target audience. This is valuable, no matter what type of business website you have. It is a bit like your target audience ‘bookmarking’ or ‘favouriting’ your content, without them physically having to do so in a browser.

However, this doesn’t happen automatically, you will need help from Go Web in order to take advantage of this new Google feature. This is why…

How do we get our Rich Card appearing on Google Mobile App?

First of all, you need to create ‘AMP’ versions of your web pages. AMP stands for Accelerated Mobile Pages, which are (in a nutshell) simpler, faster versions of your web pages, which Google caches in order to display your pages quicker for it’s users. This is where we come in.

Then, you need to add HTML markup to your pages in order for Google to detect and create your Rich Cards.

Finally, you need to go into Google Search Console and use the Rich Cards feature in order to get yours displayed in front of your audience.


This is yet another step Google has taken in creating a more mobile-friendly web. If this is something you would like to take advantage of, get in touch and we will help you out.


Dan @ Go Web

Google Mobile App

This is my Google home page on my iPhone. You can see that the first Rich Card I see is the Football league tables. Fortunately for me, Sheffield United are doing well at the moment, and Google has detected that I’m a Sheffield United supporter, and is displaying this content as it is of interest to me. If we were bottom of the league, I’d probably be cursing Google for this!