You will all know about Siri, Alexa, Google Home and so on. When they first came out, people were unsure as to whether they would take off, but they really have in 2019.
In addition to voice search, visual search is now coming in to play. With Google Lens, you can now use Google along with your phone camera to take a picture of an object and Google will find it for you. Amazing stuff.
This all affects the way we optimise our websites, so it’s something to look out for more and more.
How do I optimise for visual search?
At Go Web, I look at optimising my clients images as best I can, ensuring the basics such as Alt tags, descriptions, title attributes are in place, along with descriptive file names. If you take an image on your smartphone and upload it directly to your website, it’s going to have a random name ie. 123456-7890.jpg. This is no good. You need to ensure you save out your image and change the file name accordingly. That’s just one quick example.