SEO has always divided opinion.
As a developer/designer, when I hear SEO I automatically think about email spammers who claim to be able to get everybody to #1 on Google for as little as $1 a month and all that rubbish. You can see why it gets a bad name. But is it all a myth?
Well no, SEO isn’t a myth, but the problem with SEO is that it is not regulated in any way and there aren’t really any standards. Over the years, since the birth of the term ‘SEO’ thousands of agencies have popped up, claiming to know what they are doing. Until now, they have managed to get away with it. There isn’t a day goes by where I don’t get an email from overseas promising me the best Google ranking money can buy, for very little money. The fact is, only one site can be number 1 on Google, and there is only so much you can do to get there.
However, SEO IS an important practise when it comes to the WWW, so it should always be discussed if you have a website of your own. We know the difference between what works and what doesn’t, and when we build sites we do it with the search engine performance in mind. In fact, we don’t even make a point of talking about search engine optimisation with customers (unless they bring it up) because to us it is a given to build a search engine friendly website.