This site uses a combination of the generic Magento shop structure, coupled with a custom-created ‘quick order’ process (more about that later).
The store offers a number of ways to navigate. The main menu is there as this is expected by the user. It is a full-width menu with dropdowns to categories. You then have a native sidebar which appears within category pages and automatically opens in the right place, based on where the user is.
The site also features a layered navigation, where the user can click from a top-level category through subsequent sub-category thumbnails to reach their destination.
Other useful navigation features include related products, up-sells and cross-sells. These are also key to increase revenue and promote additional purchases.
Importantly, there is also a quick-search function in the header, which allows the user to bypass all other navigation and simply find the product they want instantly using a free-type search. Not only does this present the user with a page of search results, but it also works quickly to identify what the user is looking for as they type, displaying a dropdown list of relevant products which can be clicked instantly without navigating away. Using this function, the user only needs to type a minimum of three characters to be presented with a list of products featuring the keyword they are typing, saving an extra click and another page to visit.