Web Development: Structure, Language, Code, User Experience...

The Facts About Duplicate Content & Canonicalisation

Duplicate Content Penalties Anyone with a website should be aware of the hazards of duplicate content. Taking blocks of text from other websites is a big no-no, and this is why. Google's success is mainly due to the way it delivers the most relevant, interesting and useful search results to it's users. To be able to do this, Google rewards websites that offer this type of content to users, by ranking it higher in search engine results pages. If Google finds content on your website that it knows ... Read More >

Google Clamps Down with ‘Not Secure’ Label in Chrome

Hi everyone, HTTPS is not a subject for the not so tech-savvy, please bear with me here, I'll try to keep it simple, but it's quite a technical subject... Google to punish HTTP sites with 'not-secure' label A couple of years ago Google decided to start rewarding sites that use HTTPS in search results. This meant that by purchasing an SSL certificate and making all URL's https:// rather than http:// could earn you a better search ranking and more trust from Google. That is ... Read More >

Mobile First Indexing

Huge news this week from Google! Your website search performance will now be based on the content from the MOBILE VERSION of your website. What Does This Mean? As we've explained before, the content on your website has a huge impact on where you appear in search results. Previously, Google has used the content from your desktop website to judge how good your site is. Google is now going to be using the content from the mobile version of your site instead. How Does It Affect Me? In ... Read More >

How Google Search Works

Google Search is a very complexed tool, behind the scenes... Here is a really good video in which Google staff talk about how Google's algorithms are created, adapted and tested. Interesting stuff, just click play on the video. Google often puts out media like this to inform users and webmasters about changes to it's search algorithms. We like to keep up with whatever Google puts out there, so that we deliver the best search engine optimisation services to our customers. SEO isn't something you can just do one ... Read More >

WordPress Updates – Be Careful Updating to WordPress 4.5

WordPress Updates - Version 4.5 A new version of WordPress was released a few days ago, but many users have faced issues when updating their version, including the total loss (temporarily) of their websites! WordPress updates are not that easy! As with any new releases or WordPress updates, users need to be careful before updating, because although it might be tempting to click the little blue 'Update' button, it's not all that straightforward. As soon as you click that button, hundreds upon thousands of small changes take place in ... Read More >

The Power of Links

Anyone with any knowledge of SEO knows that web links to your website are and always were a big factor in search engine rankings. But what about outbound links, from your site to others? Links are a much talked about factor of SEO. Lots has been discussed about the power of web links over the last few years, but more often than not the articles that you read are about INBOUND links. This is a great article/video from Moz, which talks about the power of inbound ... Read More >

What is Google Panda?

In a straight-talking, no-nonsense approach, I thought I would talk to you about Google Panda and how it might affect your website. With Google Panda, Google changed it's 'rules' around how it ranks websites in it's organic search results. This is old news, and the point of this blog post isn't to just inform you of that. The reason I'm writing is to inform you of some myths surrounding Google Panda. Panda was released to penalise poor websites, simple as that. By poor websites, I mean low on ... Read More >

Reflecting on 2015; the year of the ‘mobile-friendly’ Google update

In the first of a series of end-of-year blog entries, I wanted to talk about one of the biggest changes in the history of Google Search - the 'mobile friendly' update. On 21st April 2015, Google made changes to it's search algorithm, which meant web pages that were 'mobile-friendly' were favoured in mobile search results. This meant that Google would look at the code from a web page and identify if it was easy to use on a mobile device, such as a Smartphone. Google uses a number of factors ... Read More >

Web Development: Structure, Language, Code, User Experience…