SEO - Search Engine Optimisation Techniques and Best Practise

Advice from Google – Coronavirus Pandemic

Many website owners will have seen changes to your business over the last 10 days since the Coronavirus became a pandemic. The governments measures and the changes in public behaviour mean that some businesses will have to make changes to the way they operate, including closing temporarily. Google Webmasters Blog has just issued some guidance on what business website owners should do during this period of time. You can read the article by Google here. This guidance is really important because if you take the wrong ... Read More >

Google Publisher Center

As I write this, I'm testing out the new Google Publisher Center, so please bear with me! What is Google Publisher Center? Earlier today I received an email from the Google Webmaster Blog, informing me of this newly available tool. It looks really interesting and could potentially have a big impact when it comes to search engine optimisation. Maybe it won't, but from what I've read this could be a big thing. This tool replaces two existing tools; Google News Producer and Google News Publisher Center, ... Read More >

Web & SEO in 2019 & 2020 – A Summary

Hi everyone, It's been a busy year so I've not had too much time to provide general updates about the world of web & SEO this year. I've been so busy with new and existing clients this year that it's been a bit of a whirlwind. I thought I'd provide a quick update of the bits of 'web' news that have caught my eye this year. There's always lots happening and changing in the web design, web development and SEO world, but this is just a ... Read More >

SEO in 2019 – Brian Says It Best

Each year we get new "SEO in 2019" type posts from SEO's around the world. These usually come right at the start of the year, or at the end of the previous year, meaning a lot of them are just clickbait and are more about 'predicting' the future, than the actual state of play. SEO evolves all the time. Reading one of these articles each year doesn't make you an SEO expert, but I always look out for articles by Brian Dean of Backlinko.com. Brian talks ... Read More >

Link Building for Small to Medium Businesses

Introduction to Link Building What is meant by link building? Well, in a nutshell it is the process of gaining valuable backlinks from other websites. A backlink is where another website links through to yours from their own. Good backlinks (as in those from reliable, reputable and respected sources) can have a big impact on how well your website ranks in Google Search. In the same token bad backlinks (those from spammy sites or minor directories) can have a negative impact on your websites performance in ... Read More >

Mobile First Indexing Rolled Out by Google

On Monday 26th March 2018 Google announced, via it's Webmasters blog, that Mobile First Indexing is now being rolled out. What is Mobile First Indexing? In a nutshell, Mobile First Indexing goes like this... Google ranks websites in search based on a number of factors. Without going into too much detail, Google rewards sites which deliver unique, relevant, engaging content, matched with excellent usability. Up until now, Google has used the content from the DESKTOP version of a website when deciding on indexing and ranking pages ... Read More >

Google My Business New Posts Feature

This week Google launched a BRAND NEW feature for Google My Business. The new 'Posts' feature allows business owners to post ads, updates, news and events on their local business card, which is a great way to catch the eye of potential customers before they even reach your website. As a Web Designer/Developer, any new features from Google are always exciting. Sometimes the features are more behind-the-scenes, but this one is a pretty big change and should most definitely be utilised by your business. The full ... Read More >

Google Search Algorithms

What Are Google Search Algorithms? The Google Search algorithms are the computer-programmed calculations that look at websites and decide where to rank them in search engine results pages (SERPs). Over the years, Google has launched hundreds of updates to it's algorithms, and has even split the algorithms out in order to target particular behaviour in SEO by Webmasters, searchers and website owners. These specific algorithms are usually named afters animals. Google Panda - First Introduced 2011 Google Panda placed more emphasis on good quality content, rather ... Read More >

SEO in 2017 & What We Learned in 2016

Happy New Year to all our clients, readers and fellow Webmasters! I hope 2017 brings you all the success you deserve. In this post I talk about SEO in 2017. What's new, what's real and what we learned from in terms of SEO in 2016. First things first, I must give credit to moz.com, whose article 'SEO & Digital Trends in 2017' is the inspiration for this article. I am a big fan of Moz founder Rand Fishkin, and have been reading this SEO Guru's work for years ... Read More >

The Facts About Duplicate Content & Canonicalisation

Duplicate Content Penalties Anyone with a website should be aware of the hazards of duplicate content. Taking blocks of text from other websites is a big no-no, and this is why. Google's success is mainly due to the way it delivers the most relevant, interesting and useful search results to it's users. To be able to do this, Google rewards websites that offer this type of content to users, by ranking it higher in search engine results pages. If Google finds content on your website that it knows ... Read More >

SEO – Search Engine Optimisation Techniques and Best Practise