Content is King When it Comes to Search Engine Optimisation

Ideas for Website Owners During Coronavirus (COVID-19) Outbreak

10 Steps to Help Website Owners Through the Coronavirus Issue Hi everyone, it's Dan here from Go Web. Make no bones about it, Coronavirus is affecting us all. I have a family, my own business, a mortgage etc just like a lot of others and let's face it - this is a nightmare. However, seeing as things are pretty quiet for a lot of my clients (and myself) I wanted to share a few positive thoughts and ideas with you. If you are a business owner ... Read More >

Web & SEO in 2019 & 2020 – A Summary

Hi everyone, It's been a busy year so I've not had too much time to provide general updates about the world of web & SEO this year. I've been so busy with new and existing clients this year that it's been a bit of a whirlwind. I thought I'd provide a quick update of the bits of 'web' news that have caught my eye this year. There's always lots happening and changing in the web design, web development and SEO world, but this is just a ... Read More >

SEO in 2019 – Brian Says It Best

Each year we get new "SEO in 2019" type posts from SEO's around the world. These usually come right at the start of the year, or at the end of the previous year, meaning a lot of them are just clickbait and are more about 'predicting' the future, than the actual state of play. SEO evolves all the time. Reading one of these articles each year doesn't make you an SEO expert, but I always look out for articles by Brian Dean of Backlinko.com. Brian talks ... Read More >

Link Building for Small to Medium Businesses

Introduction to Link Building What is meant by link building? Well, in a nutshell it is the process of gaining valuable backlinks from other websites. A backlink is where another website links through to yours from their own. Good backlinks (as in those from reliable, reputable and respected sources) can have a big impact on how well your website ranks in Google Search. In the same token bad backlinks (those from spammy sites or minor directories) can have a negative impact on your websites performance in ... Read More >

Mobile First Indexing Rolled Out by Google

On Monday 26th March 2018 Google announced, via it's Webmasters blog, that Mobile First Indexing is now being rolled out. What is Mobile First Indexing? In a nutshell, Mobile First Indexing goes like this... Google ranks websites in search based on a number of factors. Without going into too much detail, Google rewards sites which deliver unique, relevant, engaging content, matched with excellent usability. Up until now, Google has used the content from the DESKTOP version of a website when deciding on indexing and ranking pages ... Read More >

Google Search Algorithms

What Are Google Search Algorithms? The Google Search algorithms are the computer-programmed calculations that look at websites and decide where to rank them in search engine results pages (SERPs). Over the years, Google has launched hundreds of updates to it's algorithms, and has even split the algorithms out in order to target particular behaviour in SEO by Webmasters, searchers and website owners. These specific algorithms are usually named afters animals. Google Panda - First Introduced 2011 Google Panda placed more emphasis on good quality content, rather ... Read More >

The Facts About Duplicate Content & Canonicalisation

Duplicate Content Penalties Anyone with a website should be aware of the hazards of duplicate content. Taking blocks of text from other websites is a big no-no, and this is why. Google's success is mainly due to the way it delivers the most relevant, interesting and useful search results to it's users. To be able to do this, Google rewards websites that offer this type of content to users, by ranking it higher in search engine results pages. If Google finds content on your website that it knows ... Read More >

Google Webmasters Hangout Summary – 07/10/2016

Happy Friday and thank you for reading our summary of the latest Google Webmasters Office Hours Hangouts. We've attended two Google Webmasters Hangouts this week, the first of which was on Tuesday 4th October and then the latest one on Friday 7th October. To save you time and energy, we've combined our summary into this one article. Google Webmasters Hangouts are a live session on Google's YouTube channel featuring a weekly question and answer session, hosted by Google's John Mueller. This weeks hangouts again brought up load of different topics, ... Read More >

Google Webmasters Summary – 23/09/2016

Welcome to the latest article in our series following Google Webmaster Office Hours Hangouts. We've just attended the hangout held on Friday 23rd September at 09:00 hours, and this summary comes immediately after that. Google Webmaster Hangouts are a live session on Google's YouTube channel featuring a weekly question and answer session, hosted by Google's John Mueller. For this weeks hangout, John was joined by another Google employee who looks after the Google Webmasters Forum, working on manual penalty recovery. We didn't quite catch the guys name, but ... Read More >

Google Webmasters Hangouts – SEO Gold

Google Webmasters Office Hours Hangouts are a fantastic way of learning how to optimise a website for search engines (SEO). Google Webmasters Hangouts are a weekly get-together on Google's YouTube channel, streamed live all over the world. Viewers get the opportunity to log in to the chat and ask questions directly to a guy called John Mueller, who works for Google. John fields questions from viewers on all topics concerning Google search, including ranking signals, algorithm changes and often confirms or dispels the things we hear in the world of ... Read More >